38min - Seven million Pepsi Points to win a fighter jet? It should have been impossible. But 20-year-old John Leonard sees the ad in 1995 — and finds a loophole.
44min - John and Todd perfect their scheme. They send in their Pepsi Points and their check, and wait. The Pepsi executives scramble, and the lawyers descend.
37min - The Pentagon has to issue a statement. Scammers start to circle. To win this case, John needs to go to trial in the court of public opinion.
42min - Interviewees recall a 1992 campaign in the Philippines that went so awry, it led to riots and deaths. In 1999, John's court battle reaches a conclusion.
No need to be 4 episodes long
...really captures a company that was trying to turn their irreverence into profit, flying high on their ow... Read more
The case made history and is now included in legal textbooks and teaching in the US. As television, it’s ab... Read more
Together With Ukraine
The Not Very Grand Tour
Dirty Pop: The Boy Band Scam
Castro: The World's Most Watched Man
Nisman: The Prosecutor, the President and the Spy
In Vogue: The 90's
Curiosity
High on the Hog: How African American Cuisine Transformed America
7
7
